- 09.02.2026 - 12:21 

SMU Study Abroad Fair 2026

On 28 January 2026, the St.Gallen Institute of Management in Asia (SGI) represented the University of St.Gallen (HSG) at the annual Study Abroad Fair hosted by Singapore Management University (SMU). The event provided SMU students with the opportunity to learn more about exchange and study abroad options offered by a wide range of partner institutions.

HSG continues to attract strong interest from SMU students considering an exchange semester. Throughout the fair, Katharina Beckmann, General Manager of SGI, and Kimberly Ng, Senior Programme Manager at SGI, engaged with numerous students, addressing topics such as academic life at HSG, living in Europe, and the unique opportunities associated with studying in Switzerland. The booth was further supported by SMU students who had previously completed their exchange at HSG, and they generously shared many valuable, firsthand experiences with their peers.

All student visitors received a comprehensive overview of both academic and practical considerations involved in planning an exchange semester. We look forward to welcoming some of these students in St.Gallen in the future. Overall, the fair was successful in solidifying HSG’s demand and visibility amongst Singaporean students as their exchange destination of choice whilst also reaffirming the strong and ongoing collaboration between HSG and SMU.

north