CAS-HSG Business Engineering

Led by Prof. Dr. Stefan Morkötter, the course examined various dimensions of operating in Asian markets, emphasizing themes such as innovation, strategy, entrepreneurship, and competitive dynamics in Southeast Asia.

The programme featured guest speakers and corporate visits to Makino, CapitaLand, and BCG. Participants gained direct exposure to Singapore’s business landscape and experienced the city’s cultural diversity through activities such as a tour of the Singapore City Gallery and group meals at local restaurants, including JUMBO, known for its signature Singapore Chili Crab.