A founding member of ASEAN, Thailand is the only South East Asian country that was not colonized by a European power, thus preserving a unique set of socio-cultural characteristics. Its free, market-driven economy and investor-friendly policies have helped grow its export driven economy to be the second largest in South East Asia. The International Monetary Fund (IMF) projects Thai GDP growth of 4.4% in 2024, up from 2.5% in 2023 and urges to advance the economy’s digital transformation. Yet, to adapt the complexities of the social and economic fabric to a new normal after the pandemic, goes well beyond attracting tourists to Thailand's beautiful beaches. This course aims to provide participants with an introduction to present-day Thai business culture, economic development, and social customs. Input sessions, workshops, presentations and discussions prepare participants for the subsequent live exchange experience. At its conclusion, participants will know how to analyze and contextualize the latest business developments and experience Thailand’s renown hospitality.