2024 Summer School Programs in Asia and Switzerland

The Singapore program continued the learning journey with a focus on entrepreneurship and the regional business landscape in Asia. Sessions covered sustainability, design thinking, innovation, and competitive strategy. Company visits to UBS, HOPE Technik, Yokogawa Engineering, and StashAway provided exposure to finance, technology, and engineering industries. Participants explored Singapore’s economic and cultural landscape through city tours, embassy events, and networking dinners.

The Switzerland program welcomed 19 different nationalities to campus and introduced participants to core business disciplines, covering idea generation, financial management, marketing, and operations. Students visited companies such as Migros, SFS Group, Bühler, Schuetzengarten, Stadler Rail, Lindt, and Julius Bär, engaging in discussions on business models, sustainability, and strategy. Cultural highlights included guided tours of the world-famous library in St. Gallen, cheesemaking in Appenzell, beer brewing in St.Gallen, and a lakeside dinner in Zurich. Both programmes concluded with final presentations and a farewell dinner on a Singapore rooftop bar or a Swiss castle at the Rheinfall waterfalls.

This combination of academic rigor, practical insights, and cultural immersion provided participants with a unique and enriching experience, equipping them with global business acumen and cross-cultural understanding.