Communication, collaboration and competition in a deeply interconnected world require cultural awareness, empathy, and intercultural practice. The Centre for Intercultural Competence Communication, collaboration and competition in a deeply interconnected world require cultural awareness, empathy, and intercultural practice. Intercultural Competence enables individuals and institutions to: Operate competently in global markets, Communicate successfully with international partners and competitors, Negotiate efficiently in cross-cultural social, political and business environments, and Meet the many new challenges posed by a shifting world order. St.Gallen-East Asia Bridge Based in the uniquely multicultural city-state of Singapore, the Centre for Intercultural Competence at SGI functions as a platform and launch-pad for interdisciplinary research projects and as a workspace for new taught courses on intercultural communication and competence. The Centre aims to build a bridge between St.Gallen and East Asia. Teaching and research at the Centre focus on developing the key intercultural ‘soft skills’ of cultural awareness, empathy and practice. Intercultural competence includes first, ‘knowing’ and understanding a culture and its history; second, ‘feeling’ the experience of a new culture and developing empathy; and third, ‘doing’ by practising intercultural communication skills, followed by self-reflection. New Research Projects The Centre’s new and innovative interdisciplinary research projects investigate transcultural trends, the new digital forms of communication, the Internet and social media, and new urban culture in East Asia. They aim to explore local and global culture, and open new windows onto the dreams, aspirations, and nightmares of urban citizens in East Asia’s rising super-cities in the twenty-first century. As the rising superpower of the twenty-first century, China poses major social, economic and political challenges to Europe. To address these challenges, it is of primary importance to create a knowledge base of the cultural dynamics of the new urban culture, consumerism and globalization in China. The economic reforms since Deng Xiaoping have set in motion an unprecedented consumer revolution, entailing both crisis and transformation in a postsocialist society bent on the pursuit of prosperity. Project I investigates the dynamics of transcultural flows in postsocialist China by analysing the perceptions of a new urban culture in China’s mediasphere during the post-Deng era (1997-present). It examines the new media and China’s culture of consumption. Sources by novelists, Internet writers, artists and bloggers reveal the dreams, aspirations and nightmares of a new generation of urban citizens in China. Project II examines new forms of cultural production and consumption and the creative industries in Singapore and the Sinophone world. Another study focuses on entrepreneurialism and the new roles of women in the era of globalisation. It explores the young generation of cultural entrepreneurs in Singapore and China, drawing on approaches from cultural studies, social sciences and media studies. The project will in particular investigate the rise of women as China’s new cultural entrepreneurs, shedding new light on gender issues in contemporary Chinese urban culture and society. Responsible for the Centre for Intercultural competence are Professor Daria Berg DPhil (Oxon) and Dr. Mato Njavro.