MBA-HSG Business Study Mission Singapore The MBA-HSG Business Study Mission Singapore took place from 17 to 21 April 2017. Organised by Prof. Dr. Stefan Morkoetter and the SGI team, the BSM covered different aspects of doing business in Asia, including strategy, competition, entrepreneurship and manufacturing. Participants were encouraged to deepen their knowledge about the Asian business context and to develop specific strategies to successfully compete in Southeast Asia. Some highlights of the trip included company visits to ARTC, ABB and Breitling Singapore as well as a one-day-trip to Iskandar, a major industry development zone in Johor (Malaysia). Participants visited the Unisteel manufacturing plant and an upcoming real estate project, Forest City. They also had the chance to speak with prominent guest speakers from different industries about the opportunities and challenges they faced in Asian markets. The busy week concluded with an Apéro where participants reflected about what they had learned over the past few days and how to apply the lessons in their future career.