Dates for the Asia Term 2018
- Recommended arrival in Singapore: 4/5 August 2018
- Asia Term starts: 13 August 2018
- SMU semester starts: 20 August 2018
- SMU semester ends: 9 December 2018
- Asia Term ends: 16 December 2018
- BSM October: 7 to 13 October 2018 (recess week)
- BSMs December: 9 to 15/16 December 2018 (after exams)
Report on Prof. Dr. Daria Berg, Visiting Professorship at SGI, Singapore
Prof. Dr. Daria Berg spent five weeks in July and August 2017 as a Visiting Professor at the St.Gallen Institute of Management in Asia (SGI) in Singapore to further develop the Center for Intercultural Competence. The main aims were to direct a range of new activities in research and teaching on intercultural communication and competence. These activities include the design of a new course at the Master as part of the Asia Compact series, collaborative initiatives with two local universities and an innovative interdisciplinary research project on female cultural entrepreneurs in Singapore and China.
The new teaching course and research projects will focus on intercultural competence, in particular the development of the three necessary soft skills, i.e. cultural awareness, empathy and practice. Intercultural competence includes, firstly, ‘knowing’ and understanding a culture and its history; second, ‘feeling’ the experience of a new culture and developing empathy; and third, ‘doing’ by practicing intercultural communication skills, followed by self-reflection. Further, the field work in Singapore provided excellent opportunities for Prof. Berg to explore the local field of cultural entrepreneurs, in particular female entrepreneurs in the creative industries, the art market and the literary scene as elements of the new research projects.
Arturas Bajoras - Building on Experience in Thailand at the Singapore Study Mission
Part-time MBA Arturas Bajoras spent almost 2 years working in Thailand on product launch projects. He took the Singapore Study Mission elective to enhance his understanding of business in Southeast Asia further, and better appreciate the differences between the markets in the region.
Arthuras learnt that in Southeast Asia, "there is no one-size-fits-all solution". The lack of data in emerging markets creates a need to analyse business qualitatively rather than quantitatively, as is often done in Europe. In particular, he emphasised the importance of being hands-on when managing a local team, and going to the ground to engage with retailers and customers in order to learn about the brand and retail experience from their perspective. Click here for the video.
University of St.Gallen (HSG) goes on WeChat
HSG has made a bold move in making efforts to explore WeChat as their new approach to create a complete digital marketing strategy in China. swissnex China has the pleasure to be HSG’s local partner in this new initiative – from May 2016, a monthly post about HSG will be released through swissnex China’s official WeChat account, covering a diverse range of topics from St. Gallen Symposium, HSG alumni stories to top ranking master programs and so on. Click here to read more