HSG-SMU Wealth Management Study Mission to Switzerland From 24 to 30 March 2019, the St.Gallen Institute of Management in Asia organized a Study Mission to Switzerland with a focus on Wealth Management Industry. The participants of this study mission were students of the renowned Master of Science in Wealth Management (MWM) at the Singapore Management University. Students had an opportunity to learn more about the changing landscape of Swiss Private Banking from Prof. Manuel Ammann while they discussed family business topics with Prof. Dr. Thomas Zellweger. Prof. Dr. Morkötter covered the topics of Wealth Planning and Cross Banking. In addition to these lectures, which took place on the beautiful campus of the University of St.Gallen, students also had an opportunity to visit several financial institutions in Zurich. During this ‘’practitioner’s day’’, students attended talks from executives from a leading family office in Liechtenstein on the practical aspects of wealth planning. Following this session, Head of Wealth Management APAC Switzerland at UBS, Mr. Frank Niedermann delivered an inspirational talk on the future of Private Banking. In the afternoon, students visited Credit Suisse headquarters for a session and HQ tour. It was truly an unforgettable week for all students who left Switzerland with broadened perspectives of the European wealth management industry. The Singapore Management University is a project partner in this program.