Program Module 1: St.Gallen 3.5 days Setting the foundation In the first module we will concentrate on the latest developments on general management topics providing a broad functional diversity. This module will take place in St.Gallen. Professors of the University of St.Gallen (HSG) and senior industry experts will deliver an overview and updates on topics such as Strategy, Innovation Management, Marketing, Leadership, Supply Chain Management and Finance. Beside the theories, case studies will illustrate how to deal with challenges in the implementation of those concepts in an Asian context, involving you through interactive group sessions. Module 2: One Week Study Mission to Southeast Asia (Singapore/Malaysia) Regional perspective, discovering "other" opportunities and managing progress In Module 2, you get a strategic view on Asia, with a reflection on its speed and dynamism. In order to have a projected result in the long term, a balanced strategy and the right partners are key. Otherwise, the endeavour can go very fast, but in the wrong direction. Is China the right market or are smaller countries a better option? Singapore is the ideal city for comparing Western and Asian concepts of doing business. Remaining in the functional diversity of module 1, you will deepen your insights on opportunities in Southeast Asian markets. Module 3: One Week Study Mission to China (Shanghai/Taiyuan) Chinese culture and the "thrill of speed" China opened up its economy some thirty years ago. With this recent history in our minds, many perceive it as an emerging market just offering cheap labour. However, if we look at the broad scope of Chinese history, the last decades are merely a short parenthesis. Many of us have been in China, but only a minority have ventured beyond Beijing or Shanghai. One of the most surprising advantages of Asia is the speed of execution. It can best be understood by having a closer look at so-called Tier 2 cities - often unknown in the West, but urban microcosms developing a tremendous speed. With ACP-HSG, we will not only stop in Shanghai but will also explore Taiyuan, one of these up-and-coming Tier 2 cities. You will be taken by surprise in the discovery of agile Chinese companies which might be your future customers, suppliers, competitors - or even employers. Module 4: Diploma Paper Digesting and adapting the learning You will select a business challenge. In Module 4 (off-campus) you will demonstrate your understanding of management theories and practices learnt in the program by showing how to apply them to a selected case. You will be encouraged to pay special attention to intercultural challenges in the proposed strategy and implementation of your project. Your paper will be evaluated by a team of faculty members and Asian experts and discussed with your fellow participants. Module 5: St.Gallen 2.5 days Coming home: what has changed and why? The last module will again take place in Switzerland. Based on the many impressions from the Asian modules and applying the lessons in the selected business case in Module 4, you will have completed the program with a deeper understanding of Asia. In this concluding module, you will consolidate this new knowledge by looking at which activities are best done in Europe, and which part of the value chain offers more opportunities in Asia. Moreover, you will study the Asian-led dimensions of globalisation: an increasing number of Asian companies are moving to Europe and opening up subsidiaries here. What are their objectives and how do they assess their future presence in Europe?