Methodology Management is not an accurate science - nor is there one "right" way of behaving in a different culture. However, general principles do exist. In a systematic and integrated approach, we will provide tools, concepts and know-how to foster your skills in management practice and to develop your performance in Asian competence and intercultural understanding. General Management Concepts In Module 1, you will benefit from the broad and deep knowledge base of the University of St.Gallen. You will get an update on selected theories through thought-provoking lectures on topics such as Leadership, Strategy, Marketing, Innovation Management, Supply Chain Management and Finance. These lectures will provide you with the latest thinking in these fields from a Western point of view against the backdrop of the developments in Asia. The lectures will be completed by real-life case studies, classroom discussions and group work. Touch & Feel Asia In Module 2 and 3, you will "touch and feel" Asia and its culture, society, business communities and infrastructure. Some lectures and group projects will be held by related faculties in both China and Singapore. These modules are very hands-on and interactive. They will demonstrate examples on how to act wisely in typical Asian business dilemmas. You will visit selected companies, crystallising with each visit a topic previously covered in the theoretical modules. These sessions will provide you with the opportunity to challenge successful business leaders with the difficulties of executing Western theories in Asian contexts. With this approach, you can maximise knowledge transfer by bringing in your own challenges and opening up new perspectives. In addition, you will have opportunities to get in contact with government and non-government agencies, network with successful entrepreneurs and executives and get insights into the local culture and society by experts. One of the outstanding characteristics of doing business in Asia is its speed, so various elements in Module 2 and 3 show how you can apply this advantage for the benefit of your own company. As a speciality, we will not just visit the well-known cities Shanghai and Singapore, but also have a closer look into a Tier 2-city in China - Taiyuan - which has a few million inhabitants, but is unknown to most of the people outside of China. The variety of these cases provides an illustration of the adventures of doing business in Asia! Mirror the Topics The sessions held in St.Gallen and in Asia are intertwined. Subjects such as performance management will be presented in Module 1. You will get an introduction into key theoretical concepts and will see how European headquarters deal with their Asian subsidiaries. In Module 2, you will observe this from an Asian perspective and see how the subsidiary copes with this. As such, your instructors will mirror various themes from Western as well as from Asian perspectives to demonstrate how intercultural challenges take shape. Secondly, your lecturers will illustrate these themes from theoretical as well as from practical angles to show successful ways of implementation and execution. Asian Competence in General Management as a result Successful participants will be awarded a Certificate of Advanced Studies (CAS). A condition for receiving this Certificate is active participation in all modules. You will be asked to formulate and present your own learning objectives as part of the preparation phase. During the various modules, instructors will coach you individually and monitor the progress you make in their learning curve. In addition, a core requirement of the program is the writing of a diploma paper, in which you demonstrate your understanding of the various sessions by applying them in a case study. This case study will be framed by the faculty and the participant and is usually formulated around a real-life business challenge from the participant's company.