Affiliated Academics Affiliated professors and executives are associated with the SGI and the faculty. They collaborate in research projects, support teaching programs and help in conceiving and offering services. Prof. Dr. Andreas Gruener firstname.lastname@example.org Prof. Dr. Andreas Gruener is Associate Professor of Finance and Accounting, Academic Director Undergraduate Studies at the University of St.Gallen. Prof. Dr. Gruener graduated from the Technical University of Darmstadt (Master in Industrial Engineering and Management), Ph.D. in Finance (University of Bayreuth), Habilitation in Finance and Accounting (University of St.Gallen). His research and teaching activities are in the executive education at various domestic and foreign educational institutions and universities. Dr. Andreas Mattig email@example.com Andreas holds a Master degree in International Affairs and a Master in Banking and Finance from University of St.Gallen and Nanyang Technological University, Singapore. He earned his PhD at the University of St.Gallen and was invited as a visiting scholar/academic at the Center of Law and Economics of the University of Amsterdam, Netherlands, the Center for Financial Service Research of the University of Stockholm, Sweden and the Universidad de Navarra, Spain. Apart from his academic track record, Andreas has worked in numerous positions within the banking and trading sector. He co-founded Mattig Management Partners Ltd., a consulting group with subsidiaries in Switzerland as well as in Central and Eastern Europe. Andreas is a member of the Board of the Asset Managers Cime Capital, a private equity boutique and Dynapartners Ltd as well as Datalab Corp, a listed leading software developer in the field of Agro-IT. Dr. Andreas WitmerManaging Director, IMP-HSG (CFAC-HSG) firstname.lastname@example.org Dr. Andreas Wittmer, MSc FIB, BScB (1973) is Managing Director of the Center for Aviation Competence and Deputy Director at the Institute for Systemic Management and Public Governance at the University of St. Gallen. Furthermore, he holds different teaching positions at the Modul University in Vienna, Management Center Innsbruck and the University of Applied Sciences in Winterthur and Chur. His research interests cover consumer behaviour, marketing and service management in transport and tourism and especially air transport. He published various research papers and book chapters and two books in these fields. He is member of the board of the Air Transport Research Society and serves several editorial boards of Journals. Furthermore, he holds the position of Vice President of the Swiss Aerospace Cluster and works as a freelance aircraft accident investigator at the aircraft accident investigation office of Switzerland. Prof. Dr. Daria BergProfessor for Chinese Culture and Society email@example.com Prof. Dr. Daria Berg is the Chair Professor of Chinese Culture and Society at the School of Humanities and Social Sciences, University of St.Gallen, Switzerland. She reads Chinese Studies at Munich University, Fudan University in Shanghai, Fu-Jen University in Taipei, and Kyoto University, and obtained her doctorate in Chinese Studies from Oxford University in 1995. She conducts research on intercultural communication, media, culture, literature and cultural history in China. Prof. Dr. Hellmut Schuette Emeritus Professor of International Management, INSEAD Professor of Management, CEIBS firstname.lastname@example.org or email@example.com Prof. Dr. Hellmut Schuette is an Emeritus Professor of International Management at INSEAD and a Distinguished Professor of Management at CEIBS. He is particularly interested in the competition and cooperation between emerging market corporations and established Western and Japanese multinationals. Prof. Dr. Marcus Schoegel Director, Institute of Marketing and Academic Director of Master program in Customer Value firstname.lastname@example.org Prof. Dr. Marcus Schoegel is Director of the Institute of Marketing and Academic Director of the master program in Customer Value at the University of St.Gallen. He teaches courses in Strategic Marketing, Channel Management, Interactive Marketing, Brand Management and International Marketing on the master level. He is responsible for the Marketing Curriculum in the fulltime and part-time MBA-programs at the University of St.Gallen. He is the academic director for several in-house and executive education programs (eg. Bayer Crop Science, Phonak, DKSH, Holcim, Forbo, Henkel KGaA). Prof. Dr. Schoegel focuses his research on issues in Channel Management, Interactive Marketing and building the Customer Centric Company. He has completed several projects in cooperation with international partner companies such as BMW, Google, Henkel, Microsoft, McKinsey & Company, PWC, Sonova, TUI, Zürich a.m.o. From February to July 2013 Prof. Dr. Schoegel was situated at the SGI-HSG in Singapore for a visiting professorship. His aim is to establish a center of competence in the field of customer centricity in Singapore. Activities include research in the field of customer centric activities and their impact on corporate productivity, the development of executive education courses on the challenges of doing business and Asia and building relationships to companies in Asia. Prof. Dr. Michael Hilb Titular Professor at the University of Fribourg Lecturer in International Entrepreneurship email@example.com Prof. Dr. Michael Hilb is Titular Professor at the University of Fribourg, Switzerland, and teaches Strategy, Entrepreneurship and Governance of Digitalization at various universities in Europe and Asia. He is Founder & CEO of DBP Holding Ltd., a global business group with a focus on building, developing and managing digital businesses in Asia and Europe. Michael's background includes seven years with DKSH, a leading market expansion services firm with focus on Asia, five years with Roland Berger, an international strategy consultancy and working for LafargeHolcim, a multinational construction materials group. He was a Visiting Fellow at Harvard University and INSEAD in France and Singapore.